• Kemosabe Design


According to recent data, 70% of the users who perform a local search are expected to visit a store within 5 miles of their current location. And people who perform these local searches have a high tendency to purchase. Hence businesses need to improvise their local SEO tactics to boost their visibility and grow their sales.

Google has made some changes that make it harder than ever to stay visible This momentous shift in policy was causal for millions to check in with their local search strategies. Some brought external local SEO service experts on board while others had a tried and tested local SEO approach.

Whatever the case may be, the significance of Local Search Engine Optimization strategy can neither be exaggerated nor understated especially its potential for bringing remarkable ROI.

But what is meant by the Local Search Optimization Strategy?

It includes linking a number of elements in a consolidated, locally-focused campaign that assures the business information is consistent across the web - registering your business with the Google Maps, claiming your Google My Business listing, generalizing the content, and so on.

Internet might be filled with the basics of Local Business SEO Strategy but those are not the ones that are going to make you stand ahead of the other businesses in competition. To rank at the top of the most relevant search terms you need to come up with more effective Local SEO solutions that deliver the strongest possible result.

Know your competitors' map listing

With a decrease in the organic presence of the website by Google, it's becoming more and more difficult for businesses to succeed in the search. Though you need to understand your own business, you also need to understand your competitors and what are they doing.

Here’s a hack! Your GOOGLE MY BUSINESS page asks you to categorize your business, for example, “Accounting Firm” or “Art Dealer”. The main category you list your business info will appear on the SERP list. Well, you can add more than 10 categories to your page but before you do that check it with your competitor websites.

Follow these simple steps - Right Click and select ‘Page Source’. Ctrl+F to search for their primary category i.e the ones highlighted in red. The ones highlighted in yellow are their other categories.

This is an easy way to immediately know which category to choose for your GOOGLE MY BUSINESS page.

Add location tags to the images

Localizing the images contributes to stronger performance in the local SERP rankings. The location information on the business webpage will boost the search engine’s confidence in providing the results.

Here’s how you can do it!

Simply search for your business name and find your listing in google maps. Drag and drop the images into the pane that is located on the right side of the screen and it will add a location tag to your uploaded image. This helps Google to know that the image is relevant to your business.

You can use the filename ‘keyword-location.jpg’ for every individual image and maximize its local SEO value. The higher the quality of the image, the bigger the impact of your local business SEO strategy.

Use the “Suggest an Edit” feature.

We know you are busy with your business, but you even need to save your business from spamming which is an easy ranking tactic. The spam story of fake listing in Google My Business is proof of how unsafe and unacceptable local business platforms can be when left unguarded.

One way to tackle this spamming problem is to use the “Suggest an Edit” feature and directly inform Google about the error.

Dig down into Google Analytics data.

The search results shown in Google Analytics show up as an organic search result making it hard to measure the result of the campaign and ensuring its success.

A tool created by Google called ‘Campaign URL’ can help to dig down into Google Analytics data and track the custom campaigns. This is done by adding parameters to the URL/s you use on your GMB listing, namely your website URL or URLs you use in GMB posts. This helps you to gauge which campaigns are performing better than others and make changes accordingly.

Add Stars to your Google Business Pages.

Although Google doesn’t release details of their algorithm, many SEO experts believe that a good star rating can help you move up the search pages. And if not, people are likely to click more on your site because of the bright stars shining right next to it which eventually improves your listing over time.

Just collect the testimonials and display them on your site. You can add the review on the website but do not feature them on the home page. Attach the internal and external links to the page.

For the people who use Wordpress for their website, can add a Google Review widget to the footer of every page across the entire website and activate it by turning the Google Rich Snippets. These reviews get automatically converted into stars in the organic SERP listing.

Local Link Building Campaign

Link building has great potential to improve the website ranking on search engines like Google which is the primary mode for online consumers to search for a product or service. Check each piece of the content on your site and make sure that it has at least one internal link. Adding an appropriate anchor link helps Google to know what exactly is going on.

For more effective SEO link building make sure the pages you are linking have a good ranking which impacts majorly on sales, lead generation, and conversions.

Add Keyword-Rich reviews to Google My Business page.

According to researchers, keyword-rich reviews cast a wider net for the products to appear in search engines across the pages. Keyword-rich reviews keep the content of the site relevant and fresh helping search engines to crawl it up.

You can survey your customers instead of asking for reviews. Use the best responses and add the keywords. Text back the customers along with a link to post it. This has an impact on a local SEO campaign as reviews add value to ranking and improve click-through rates.

Add relevant Emojis to your post.

There’s a more potent way to help your local SEO be more productive - add relevant emojis to your post. Google My Business pages allow emojis to be added and momentously increase the visibility in SERP rankings.

This strategy is still new and adding relevant emoji that is pertinent to your business certainly impacts the GMB listing. But do not overdo the emojis.

Despite being the simplest tip, it’s also one of the most effective, and very few businesses follow it to their advantage.

Direct Visitors to Google Search pages

The number of times people search for your brand name is noted by Google to measure the popularity and engagement of your brand. So it’s important to try every other thing to improve this search. Traditional marketing and online/offline advertising is an option, but there’s another useful and easy hack.

Instead of driving your existing customers or new customers directly to your home page, you can try linking to a Google search for your brand. Thus users will be directed to a Google SERP with a link at the top increasing your value and popularity in the process.

Business owners can do the same by linking company contact information directing them directly to Google My Business/Google Maps directions.

Reach out to Google for queries.

You can easily reach out to Google if facing any trouble with your Google My Business page. Be it's the initial approval, edits, or alterations you can easily reach out to Google through Twitter and Facebook. These are the best channels as majority times, Google replies faster to queries on these mediums rather than their own channels

Certainly, these DIY methods can be difficult to understand and consume a lot of time. If you are too busy focusing on how to run your business, neither have skills and resources to test and try above tricks, it’s better to outsource your local SEO requirements.

Introducing the right people at the right time can really make a difference. Let us know if you need any assistance. We’ll be happy to help

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